A particular focus of the Master's program in Public Communication is the application of methods and statistical procedures in communication science within the framework of two-semester research projects, from which the Master's thesis can then be developed. Thus, communication science at the FSU Jena offers scientifically sound as well as practice- and labour market-oriented teaching.
Graduates will be qualified for senior positions (eg senior researcher, team leader) in the fields of strategic planning and analysis in the media sector, market and opinion research as well as in the communications departments of organizations, especially in management and public relations. In addition, the successful graduates will be qualified for activities in business and political consulting as well as for further scientific qualification within the scope of doctoral studies.